Named after the Greek Goddess of Victory Brand it is today a $19 billion company and is the most valuable brand among sports industry worldwide. The 40-year-old American international company at present is engaged in the manufacturing, designing, promoting and trading of footwear, apparel, sports equipment and accessories and is the leading athletic shoes, clothing and sports equipment supplier across the globe.
Nike has been a brand that has been manufacturing shoes like Nike Air Max, Roshe Run, Nike Sneakerboots, Nike blazer, Nike Field Trainer and much more. The 'swoosh' which is the premium brand logo symbolizes the spirit of winged goddess of the company inspired from the audacious and gallant warriors of the civilization. The Swoosh can be seen on each of the Nike products whether it is Nike Shoes or Clothing. Keeping the brand modern and updated in this fast changing world, Nike has been working consistently innovating and making hard things easy and dominating the world of sports footwear and clothing. Products like Nike Air max which is one of the most popular of the Nike shoes giving tough fight to other parallel companies from last few decades and is still unbeaten. Nike Air max which was first released in 1987 is still in trend though there are various editions of Nike Air max have been launched with alterations in fashion and design. The basic Nike Air max features large air cushioning at the Nike Shoe heel and contains several cushioning such as Air Max2, Tube Air, Total air and Tuned Air.
Also there are various shoes apart from Nike Air max which too are trending among the youth such as Nike Roshe Run and Nike Free Run. Nike Roshe Run is the sneaker range from Nike which simple yet it is innovative and elegant in looks. The Nike Roshe Run collection is available in Nike stores and is trending worldwide due to its low price. The credit of Nike's success also goes to the 'Just Do It' Tagline which signifies the abandoned, rebellious runner who struggles to triumph over their emotional and physical restrictions mainly describing the ferociousness, appearance and empowerment making it an exceptional Brand from others.
Nike is also associated with many sports and sports players as well as athletes to utilize, support and publicize their Brand and products. Brand Nike has sponsored many soccer players like Ronaldinho, Cristiano Ronaldo, Neymar, Wayne Rooney and more. Nike has also been the official kit sponsor of Indian Cricket team. Apart from this Nike has also supported other sports such as Basket Ball, Golf, and Handball and has been sponsoring many national, international teams as well as various clubs and has also designed dedicated sportswear and footwear for these sports.
Nike Free Run for runners and athletes, Nike Magista for soccer, Nike Huarache for Basketball are a few Nike shoes which are mainly designed in order to enhance the strength of the player. These products are now categories into special collections and are available in Nike Store.
Today in the era of enhancement where technology has progressed in each and every scenario. Nike has started NikeID which allows the customer to choose and give their own style and design to the Nike Merchandise mainly the Nike Shoes. The customer can give their own look and feel to the products and personalize it accordingly by changing the color and fabric according to the need and desire. This concept has been very booming as many new ideas are being generated and new designs for shoes like Nike air max and Nike Roshe run have come out to be amazing and unexpected. It has given the company an exposure of what the customer wants. This facility is available online as well as physical NIKEiD studios are opened in different countries around the world, including United Kingdom, Italy, France, Spain, Germany, China and the USA.
Nike has also taken a step further and has launched Hi-tech products like Nike Fuel Band which tracks activities of the runner and helps improve performance as it can be synchronized with IPhone, IPad or any Android device. This device is easily available at Nike stores worldwide. Today Nike has evolved into a very successful brand because of their art of dealing with the challenges and bringing a useful solution for it.
NIKE brand has become a big fish in the sports' industry as a brand as well a re-known sponsor. Many sports icons loved by people of Nigeria represent for NIKE as brand ambassadors. For example, global football icons Neymar Jr and Cristiano Ronaldo are representing NIKE. People in Nigeria love these sportsmen and they are attracted to NIKE's sports goods. NIKE sells boots, sports shoes, team jerseys and apparels through offline stores and online websites like Jumia Market. Apart from sports shoes and boots, they also provide sports jerseys of football clubs and teams. There is a huge demand for jerseys from NIKE of several football teams in Nigeria. Jerseys of Spanish football giant FC Barcelona has huge demand in Nigeria. Jumia Market had record sales of jerseys and t-shirts of FC Barcelona last year. Apart from jerseys, NIKE provides you with jackets of football clubs including Barcelona. NIKE also provides sneakers and trekkers for their customers in Nigeria. The best thing about NIKE is their supreme quality of products. The standard they maintained through these years had inspired many other brands. NIKE provides sports shoes for both men and women. They provide jogging shoes and workout shoes for women in Nigeria. Apart from these sports shoes, they also sell apparels and clothes for women. Apparels from NIKE for women are stylish and of great quality.