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Ecommerce Research 2015 | Online Shopping | Jumia Market (Kaymu) Nigeria

E-Commerce Research Paper


E?COMMERCE IN NIGERIA: MARKET TRENDS AND CONSUMER BEHAVIOR

From research into consumer behavior, it is clear that an increasing number of consumers in Nigeria use the Internet to buy products and services. This is closely connected to the internet adoption and usage which continues to rise at an exponential rate. We have studied why some consumers use the Internet. Some, to do shopping, many others prefer to get the information of a product online and use in shopping offline. As the E-commerce market grows, there are revealing trends in the sector as well as interesting consumer behavior and reaction.


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